How It Works
A done-for-youlead outreach system
Four steps run quietly in the background so a predictable stream of qualified conversations shows up on your calendar.
- 01
Source
We identify and verify the right decision-makers for your market — owners, investors, and operators worth your time.
- 02
Infrastructure
We set up the sending infrastructure and systems so outreach lands reliably and scales without hurting your reputation.
- 03
Omnichannel Outreach
Personalized messaging goes out across email, LinkedIn, and SMS — consistent, on-brand, and always following up.
- 04
Qualify & Book
Interested prospects are qualified and booked straight onto your calendar. You just show up to the conversation.
Everything we handleso you don't have to
From the data to the deliverability to the daily follow-up, the full outreach engine is built, run, and optimized for you.
Unique Lead Sourcing
We source unique, verified leads of decision makers across the real estate industry, filtered by role, geography, and asset class. This is the foundation everything else is built on — a clean, targeted list of people who actually sign deals.
Domain Purchasing & Setup
We find and purchase dedicated sending domains, then configure SPF, DKIM, and DMARC for strong, protected deliverability.
Domain Warm-Up
Every inbox is warmed gradually before it ever touches a prospect, protecting your primary domain and keeping you out of spam.
Campaign Messaging
We generate personalized, role-aware campaign messaging for each channel, so a broker hears something different from a developer.
Outreach & Optimization
We run the outreach campaigns and continuously optimize copy, targeting, and cadence based on real reply data.
Omnichannel Setup
Coordinated outreach across email, LinkedIn, and SMS so prospects hear from you on the channels they actually respond to.
Automated Follow-Ups
Multi-step, automated follow-up sequences on every channel so no lead ever goes cold from a missed touch.
Tracking & Reporting
All activity logged in a shared CRM/spreadsheet with clear weekly reporting on what the system is producing.
Continuous Optimization
Weekly review of the numbers to lift reply and booking rates, so results compound over time.
What the system looks like under the hood
We assemble a best-in-class stack around your goals — this is one example of how the pieces fit together. The exact tools flex to your market, but the flow stays the same: source, enrich, verify, and reach the right people, with everything synced to your CRM.
LinkedIn Sales Navigator
Surfaces real estate owners, developers, brokers, and property managers by market and role.
Property & Ownership Data
Pulls decision-makers from public records and real estate data providers.
Modal AI Strategies
Consolidates every source into one unified real estate lead pipeline.
Apify
Scrapes each lead's full profile and firmographic data.
Anthropic
Scores each lead against your ideal customer profile.
Apollo
Finds personal email, work email, mobile, and office phone.
NeverBounce
Verifies emails to protect deliverability and sender reputation.
Twilio
Validates phone numbers to prevent carrier spam flags.
Instantly
Runs personalized email outreach campaigns.
HeyReach
Runs LinkedIn outreach campaigns.
Twilio
Runs SMS campaigns and catches inbound replies.
Slack
Notifies the team of incoming replies in real time.
Salesforce — System of Record
Every tool reads from and writes back to Salesforce. Contacts, lead scores, verification results, and all campaign and reply activity stay in sync in your CRM — so your team always works from one source of truth.
One message, every channel
Prospects hear from you where they pay attention. Every touchpoint is personalized to the recipient and stays consistent across channels.
Personalized, deliverable sequences that reach the inbox.
Professional outreach where decision-makers actually engage.
SMS
Direct, timely touchpoints that get fast responses.
Enhanced pipeline, Automated prospecting
Stop chasing leads and start taking calls. Book a short intro to see if Modal AI is the right fit for your business.
